Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps banks to ________
A) reduce the rate of customer defection
B) make low-profit customers more profitable
C) enhance the growth potential for each customer through cross-selling
D) increase the longevity of the customer relationship
E) focus disproportionate effort on high-value customers
B
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In selecting an advertising agency, after corporate goals are set, the next step in the process is to:
A) request a creative pitch B) screen an initial list of applicants C) request client references D) select the process to be used and the criteria for selection
The difference between a company's assets and its liabilities, or net assets is:
A. Expense. B. Net income. C. Revenue. D. Net loss. E. Equity.
The EB-1 program allows U.S. employers who meet specific regulatory requirements to bring foreign nationals to the United States to fill temporary agricultural jobs when there are not enough U.S
workers who are able, willing, qualified, and available to do the temporary work. Indicate whether the statement is true or false
You're Kidding Me, Inc., is a company that develops video games. The company's primary vision is innovation and quick adaptation to the changing environment of the gaming industry, particularly for children. The CEO of the company values creativity and frequently urges her employees to think outside-the-box in order come up with the next big idea. Which of the following best describes You're Kidding Me's organizational culture?
A. role B. adhocracy C. clan D. hierarchy E. market