If you believe that global warming is an environmental problem, ________ theories suggest that you will seek media messages that support that opinion
a. uses and gratifications
b. selective exposure
c. cultivation
d. agenda setting
Answer: b
Communication & Mass Media
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A__________ is a judgment of what is right or wrong, desirable or undesirable, usually expressed as words or phrases
Fill in the blanks with correct word
Communication & Mass Media
As your textbook explains, ________ meaning gives words their emotional power.
A. connotative B. definitional C. ethical D. logical E. denotative
Communication & Mass Media
A systemic boundary involves the use of jargon, or specialized language, to separate members from nonmembers
Indicate whether this statement is true or false.
Communication & Mass Media
What would violate the high ethical standards for a speaker?
A. respect for the listeners B. respect for the topic C. responsibility for statements D. appealing to specific homogenous audiences
Communication & Mass Media