Scales are constructed to measure uses and gratifications

Fill in the blank(s) with the appropriate word(s).


Closed-ended Likert-type

Communication & Mass Media

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"Enrollment at our college has increased more than 10 percent in the last two years" is a claim of policy

Indicate whether the statement is true or false

Communication & Mass Media

Professor Johnson is known to be the chair of the faculty promotions committee. Professor Johnson possesses which kind of power based on this information?

a. Legitimate b. Coercive c. Referent d. Renown

Communication & Mass Media

Research shows that less than ten percent of college students are willing to admit to having copied information directly from an Internet source without providing a reference

Indicate whether the statement is true or false

Communication & Mass Media

Effective listenersswitch between the 4 listening styles depending on the context.

a. true b. false

Communication & Mass Media