Articulate how a factual claim differs from an opinion. Using concrete examples, be specific about what each type of statement involves and what kind of evidence each statement requires.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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All questions in a questionnaire should include:

a) No more than three possible responses b) A "Don't Know/No Answer" response c) A logical alternative to check for validity d) No more than five possible responses

Communication & Mass Media

Taxonomies of cultural patterns are

A) accurate descriptions of how individual members of a culture behave. B) comprised of the same parts and categories. C) made up of individual yet interrelated parts. D) prescriptions for how cultures should behave.

Communication & Mass Media

Identify the Nielson acronym PPL:

a. possible potential listener b. pretty popular listenership c. portable people meter d. all of these e. none of these

Communication & Mass Media

In searching the literature, you find that the study you had in mind has already been conducted. What is a possible solution to your dilemma?

a. You can choose to replicate the study. b. You can choose to employ a different method to triangulate the previous researcher’s findings. c. You may elect to alter your topic by looking for gaps or absences in the literature on your given topic. d. All of the above are reasonable solutions.

Communication & Mass Media