A speaker suddenly realizes that he is facing an audience that views his thesis unfavorably. He should adapt by

a. targeting the differences and working to reverse them.
b. starting with areas of disagreement and moving to areas of agreement.
c. avoiding any discussion of misunderstandings or misapprehensions.
d. building on commonalities and similarities.


Answer: d

Communication & Mass Media

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Discuss one skill area in intercultural communication competence.

What will be an ideal response?

Communication & Mass Media

In defiance of the movie studios, the government prosecuting him, and copyright-lovers, the demonstrators supporting the hacker who broke the anti-copying code on movie DVDs

A) hacked into the computer system for Norway's court system and shut it down for three days. B) held a protest march with 1 million supporters outside the courthouse where he was on trial. C) printed and sold t-shirts imprinted with his program for breaking the copy-protection. D) symbolically burned more than 10,000 movies on DVDs in protest.

Communication & Mass Media

What are highlighted in a box that gives a major point about a news release?

a) Pull quotes b) Lead paragraphs c) Bullet points d) Key messages

Communication & Mass Media

While watching a debate on TV, Tanner analyzes evidence, sorts fact from opinion, and judges the accuracy of the speaker's statements and conclusions. This reflects the

A) Hearing Stage. B) Understanding Stage. C) Remembering Stage. D) Evaluating Stage. E) Interpreting Stage.

Communication & Mass Media