The text advises to pay special attention to which two parts of your ad copy?

a. headline and first paragraph
b. first and second paragraphs
c. first and last paragraphs
d. last paragraph and call to action


c. first and last paragraphs

Communication & Mass Media

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Choose the correct statement that describes the relationship between cultural values and the use of communication technologies

a. collectivism and high uncertainty avoidance are positively related to the use of Internet b. individualism and low uncertainty avoidance are positively related to the use of Internet c. collectivism and low uncertainty avoidance are positively related to the use of Internet d. individualism and high uncertainty avoidance are positively related to the use of Internet

Communication & Mass Media

Which is not one of the proofs or appeals used in public speaking identified by Aristotle?

A) ethos B) pathos C) mythos D) logos

Communication & Mass Media

Which of the following does NOT contribute to the establishment of a "mutuality of concern" among group members?

A. determining to what extent members are concerned with the group task B. stating clear commitment to topic area C. suppressing hostile feelings toward other group members D. individual goals are group-centric

Communication & Mass Media

In the context of dress and appearance, which of the following guidelines should men follow when attending an interview?

A. Wear leather, laced business shoes with leather soles. B. Wear a turtleneck shirt. C. Wear a belt that contrasts with shoes. D. Wear a short-sleeved shirt during summer.

Communication & Mass Media