Professional marketers and salespeople follow the _______________ strategy (attention, interest, desire, and action) when persuading consumers
Fill in the blank(s) with correct word
AIDA
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Michael Harrison opens an online store where people from all over the world can purchase and download iPhone apps. Which of the following should Michael consult to know the rules of trading through his online store?
A) the common law of contracts B) the objective law of contracts C) the Uniform Computer Information Transactions Act D) the Uniform Commercial Code
How do the courts determine the members of a common enterprise?
What will be an ideal response?
Which method of quantitative research would probably produce the best results when the questions are simple and require only quick "yes" or "no" answers?
A. focus group interviews B. personal interviews C. mail questionnaires D. telephone interviews E. observation
The car-related website and media company, Edmunds, provides reviews and ratings of vehicles and is well respected by individuals in the car industry as a neutral source. Consumers appreciate their advice and information and know they can trust Edmunds for non-biased information. In addition to its own website and magazine, Edmunds is using the ________ Pinterest to post photos and links to recent articles as well as answer questions posed by members of Pinterest.
A. bulletin-board site B. blog C. wiki D. podcast