The most common form of business organization is:
a. joint venture b. partnership
c. proprietorship d. corporation
e. none of the other choices
c
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Which power is perceived by many leaders as a negative power and is usually used as a last resort?
A. coercive power B. expert power C. referent power D. legitimate power
Which of the following is NOT a long-term investment?
a. Stock held to exert influence on another company b. Land held for speculation c. Trademarks d. Cash surrender value of life insurance
Persuasive requests differ from routine requests in that
a. persuasive arguments need to be presented at the beginning of the message. b. routine requests require a forceful approach. c. routine requests begin with details and explanations first. d. persuasive messages are shorter in length.
For raw data to become useful to marketers, they must be
A. communicated to executives through a formal report. B. gathered from internal company sources. C. stored in a data warehouse. D. gathered from external sources. E. transformed into information and knowledge.