Richard Petty and John Cacioppo's ________ model, an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances
A) introspective
B) elaboration likelihood
C) stimulus-response
D) associative network memory
E) expectancy-value
B
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An individual's motivation to distance himself from a negative reference group is never as powerful as his motivation to please a positive group
Indicate whether the statement is true or false
A rise in the incomes of foreign consumers, everything else remaining unchanged, causes net exports to
A. decline. B. not change. C. rise. D. rise at first, then decline later.
When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy
A) market-penetration B) new-market segment C) geographical-expansion D) niche identification E) blue-ocean
The retained earnings of a corporation is ________
A) internally generated equity that is earned by profitable operations that is not distributed to stockholders B) externally generated equity that is contributed by shareholders C) externally generated equity that is acquired from banks and other creditors D) internally generated equity that is received from employee stock purchases