Write a short essay detailing what a person or student should do to prepare for a career in marketing research
What will be an ideal response?
? Take all the marketing courses you can.
? Take courses in statistics and quantitative methods.
? Acquire Internet and computer skills. Knowledge of programming languages is an added asset.
? Take courses in psychology and consumer behavior.
? Acquire effective written and verbal communication skills.
? Think creatively. Creativity and common sense command a premium.
? Marketing researchers should be liberally educated so that they can understand the problems confronting managers and address them from a broad perspective.
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The Federal Trade Commission requires franchisors to
A. give prospective franchisees a franchise disclosure document at least 14 business days prior to the signing of a contract or payment of any money. B. give prospective franchisees earnings information on the company. C. disclose any litigation the company has ever been involved in. D. let prospective franchisees know how many franchisees have gone out of business in the prior five years.
A good retail audit is conducted on a regular basis, comprehensive, systematic, and conducted in an independent manner
Indicate whether the statement is true or false
Select the best subject line for a memo delivering bad news to employees
A) Discontinuation of Free Parking B) Change in Parking Benefit C) Parking D) Major Reduction in Parking Privileges
What is the most important purpose for a foreign affiliate to have a well-defined dividend policy?
What will be an ideal response?