Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions
A) morphological analysis
B) rapid prototyping
C) concept testing
D) perceptual mapping
E) conjoint analysis
B
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Indicate whether the statement is true or false
Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics?
A) acculturation B) segmentation C) market fragmentation D) targeting E) positioning
Cannibalization is a possible result of adding products to a portfolio
Indicate whether the statement is true or false
Arrange in order the stages that people generally go through in reaction to a crisis. I. Anger II. Denial III. Acceptance IV. Depression V. Rationalization
a. I, II, III, IV, V b. I, II, V, III, IV c. II, V, IV, I, III d. II, I, V, IV, III