Brainstorming groups should:
A. contain an expert in the field to be discussed.
B. be serious and work-oriented.
C. encourage criticism of ideas from other participants in the group.
D. try to generate as many ideas as possible.
Answer: D
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Management assertions fall into four main categories.
Answer the following statement true (T) or false (F)
Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition
A) real repositioning B) competitive depositioning C) psychological repositioning D) biased repositioning E) attribute repositioning
Which of the following is a heading on a news release that indicates that the news should not be published before a specific date?
A) headline B) media alert C) embargo D) boilerplate E) press kit
To invest in employee knowledge development, all of the following HR practices would be appropriate EXCEPT
A. selecting the best and brightest candidates available. B. providing all employees with continuous training. C. rewarding employees for the acquisition of new skills. D. rewarding employees for absenteeism.