What are the four sources of brand messages? Briefly describe each source.
What will be an ideal response?
The four sources of brand messages are (a) planned messages-these are traditional marketing communication messages such as advertising, sales promotion, personal selling, merchandising materials, publicity releases, and event sponsorships; (b) product messages-messages from the product, price, or distribution elements that are typically referred to as product (or inferred) messages; (c) service messages-messages that result from employee interactions with customers; and, (d) unplanned messages-companies have little or no control over the unplanned messages that emanate from employee gossip, unsought news stories, comments made by competitors, social media posts, or major disasters.
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The Federal Trade Commission works with the ________ sectors to regulate fraud issues
A) telemarketing B) securities fraud C) communications D) advertising and sales practices
Jessica was asked to view a television ad for a movie that was due to be released at a later date. After viewing the ad, she was required to fill a questionnaire that included questions such as "Did the ad make you want to see the movie?" "Did the movie title seem appropriate?" and "Did you understand the theme of the movie?" In this scenario, Jessica's ________ responses are being noted.
A. behavioral B. kinesthetic C. cognitive D. creative E. selective
BancorpSouth v. Hazelwood Logistics Center, where a Missouri bank sued a Missouri company, the appeals court held that since both parties were in Missouri, the case had to be tried in the proper venue—which would be Missouri state court
a. True b. False Indicate whether the statement is true or false
Failure to give adequate consideration to the organizing function may have a negative impact on the morale level of employees
Indicate whether the statement is true or false.