Which of the following best describes sales promotion?
A) building good relations with a firm's various publics by obtaining positive publicity
B) targeting individual consumers in an attempt to gain immediate responses
C) using direct mail and e-mail to communicate with specific customers
D) using a marketer's sales force to deliver personal presentations
E) encouraging the purchase or sale of products through short-term incentives
E
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Ronald, the general manager of Bennett Furniture, believes that each employee must thoroughly understand the goals of the organization. He understands that adhering to the vision and mission of the organization will help increase employee satisfaction and clarity. What strengthens Ronald's belief?
A. Employee performance can be enhanced by keeping costs under control. B. Ronald has too many expectations of his employees. C. The organization's goals constantly change. D. The vision and mission of the organization are ethical. E. Understanding the organization's goals helps employees improve their performance.
Why is feedback critical to communication?
A) The source can learn how the receiver understands the message. B) The receiver can learn how to avoid future messages. C) The source learns how to avoid messages from the receiver. D) The source and the receiver learn what types of noise to include in a message.
To distinguish your application message from the competition, try not to tailor your message to an employer's need as this will sound unoriginal
Indicate whether the statement is true or false
How has globalization affected the Australian labor relations system? How have unions responded to the threats posed by globalization?
What will be an ideal response?