Define polysemy as it’s used in the field of cultural studies and explain why it is important for mass-market media.

What will be an ideal response?


The notion that multiple meanings can coexist in media content, or “texts.” polysemic texts are “open” to interpretation, they can be enjoyed by a broad range of people. Thus polysemy can be a highly desirable content feature for mass-market media.

Communication & Mass Media

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Communication & Mass Media

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What will be an ideal response?

Communication & Mass Media

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Answer the following statement true (T) or false (F)

Communication & Mass Media