The work someone’s communication does to impose, support, or reject identities of others is which of the following?

a. Forecasting
b. Altercasting
c. Spincasting
d. Othercasting


b. Altercasting

Communication & Mass Media

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When a proposition in a persuasive speech focuses on having the listener judge the worth or importance of something, it is a proposition of

a. fact. b. value. c. policy. d. action.

Communication & Mass Media

The mistaken belief that words have a precise definition:

A) identifies intentional fallacy. B) is the central concept in I.A. Richards' approach to communication. C) describes affective fallacy. D) describes the "proper meaning superstition."

Communication & Mass Media

A corporation is a legal entity formed and registered in a state to conduct business that separates the persons who formed it from the business

Indicate whether this statement is true or false.

Communication & Mass Media

To influence media coverage, sponsors sometimes offer reporters _______________ to travel to the event, particularly when news organizations would not otherwise fund such a trip

a) a junket b) “red carpet” treatment c) transcripts d) royalties

Communication & Mass Media