Firms with tangible long-term assets and less predictable cash flows, such as auto manufacturers and steel companies, whose sales vary with changes in economic conditions, tend to use
a. a more nearly equal mix of long-term debt and shareholders' equity financing.
b. a greater amount of long-term debt [80%] than shareholders' equity financing [20%].
c. a smaller amount of long-term debt [20%] than shareholders' equity financing [80%].
d. a greater amount of long-term debt [80%] than assets [20%].
e. a greater amount of shareholders' equity [80%] than assets [20%].
A
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Jeremiah knows that it is possible to prepare a sales demonstration that is so structured and mechanical that the prospect feels like a number. Marketing people refer to this as what effect of the selling-buying process?
A) depersonalization B) personalization C) focalization D) massification E) concentration
Which of the following is not a tool for public relations?
A. annual reports B. sales presentations C. blogs D. speeches E. brochures
The North American Free Trade Agreement was formed in 1992 with only three nations
Indicate whether the statement is true or false
Which of the following is NOT an advantage of the "few suppliers" sourcing strategy?
A) suppliers have a learning curve that yields lower transaction and production costs B) suppliers are more likely to understand the broad objectives of the end customer C) less vulnerable trade secrets D) creation of value by allowing suppliers to have economies of scale E) suppliers' willingness to provide technological expertise