The customer should not be considered part of a "marketing mix."
Answer the following statement true (T) or false (F)
True
The customer is not part of the marketing mix, but instead the focus of all marketing efforts.
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________________ occur(s) when the speaker should pause but instead fills the silence.
a. Awkward looks from the audience b. Vocal fillers c. Increased rate of speech d. Audience disengagement
Equity theory says we perceive the fairness of rewards as a ratio of
a. Input to perceived inequity b. Input to outcome c. Perceived inequity to outcome d. Outcome to input
Compensating balance is a checking account balance equal to a certain percentage of the amount borrowed from a bank under a line-of-credit or revolving credit agreement
Indicate whether the statement is true or false
When using the constant-growth dividend valuation model, which of the following will lower the value of the stock?
A) an increase in the required rate of return B) a decrease in the required rate of return C) an increase in the dividend payout ratio D) an increase in the growth rate of the dividends