Which sequence does not belong to the hierarchy of response model developed by Kotler et al. (2001)
A. Awareness
B. Selection
C. Interest
D. Adoption
E. Trial
B. Selection
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An example of behavioral tracking is ____.
A. product sales histories B. test market results C. supermarket scanner data D. survey findings
Which of the following is an advantage of applying the economic value creation perspective to assess a firm's performance?
A. In economic value perspective, analysts not only consider historical costs, but also opportunity costs. B. When the need for "hard numbers" arises, managers and analysts rely on economic value creation perspective to measure competitive advantage. C. Arriving at the economic value created is easy because determining the value of a good in the eyes of consumers is a simple task. D. It is the most efficient tool for assessing corporate-level competitive advantage of highly diversified companies with large product portfolios.
The book value per share of common stock measures
a. liquidity. b. profitability. c. equity position and coverage. d. efficiency.
Business writers aim for paragraphs that are 60 to 80 words long, with three or four sentences supporting a single topic sentence
Indicate whether the statement is true or false