How should we view politicians' use of polling results to craft their messages?

A) We should be relieved that they will finally know how to educate the public.
B) We should be relieved that they will be more able to lead and influence.
C) We should be concerned that they may merely "pander" to public opinion.
D) We should be concerned that our privacy is even more threatened and on display.


C

Communication & Mass Media

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If a couple stays together "for the kids," they do so because some romantic relationships

A. are voluntary, and some are not. B. involve same-sex partners, and some do not. C. are exclusive, and some are not. D. are based on love, and some are not.

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Which type of test is most common in marketing public relations because it limits costs and enables a company to renovate its message for maximum exposure?

a) Pilot b) Media c) Audience d) Readability

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Transmission-control protocol/Internet protocol (TCP/IP)? is used to format pages on

the Web. a. True b. False

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Your boss at work prefers to develop personnel by allowing them some independent decision making, rather than making decisions for them. What term best describes your boss's approach to leadership?

A. power B. empowerment C. dominance D. feminism

Communication & Mass Media