Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that ________.
A. it is usually chosen for convenience
B. it provides a point of difference for a retailer or distributor
C. it has market coverage benefits
D. it eliminates channel conflict
E. it is the most common form of distribution intensity
Answer: B
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A salesperson should ask a prospect to buy a product only when the prospect reaches the ________ stage of the mental buying process.
A. knowledge B. belief C. conviction D. desire E. attitude
Jessica told her girlfriend Allison that she thought that Jay was very smart and handsome. Jessica decided that she was going to ask him to the big game. Which element that forms our attitudes did Jessica not use in this example?
a. Behavioral intention b. Affective evaluation c. Cognitive appraisal d. Self-awareness
Which of the following is FALSE concerning communication activities at Hallmark?
a. Most of the target market is made up of women consumers. b. Expansion into international markets has revealed that message appeal is largely influenced by cultural values. c. In recent years, card offerings have become more streamlined to appeal to typical Americans. d. Internal communications with employees have been enhanced through the company's intranet and printed news documents.
Match each term with the correct statement below.
a. doctrinaire firm b. a philosophy-laden firm c. Labor Day d. Memorial Day e. union shop f. agency shop g. open shop h. closed shop 1. What is the term used to describe an organization that avoids unionization through the establishment of an excellent labor/management climate? 2. What is the national holiday celebrated on the first Monday in September? 3. What is the most common form of union security, in which an employee must join the union after a stated probationary period of time? 4. When an employee does not have to join the union, but must pay the equivalent of union dues to the union, it is called this type of union security. 5. What is the term used when there is no obligation for an employee to join the union, or pay union dues, but the employee acquires the benefits provided by the union?