Which of the following best describes a social context ad?
a. Contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand.
b. Includes ad creative, an engagement device, and personalized referral content from people in the viewer's network.
c. Is shared on a person's activity stream following a brand interaction (such as liking the brand).
d. Motivates the receiver to get involved with the message and help spread it to others.
e. Occurs when an opinion leader publishes brand-relevant content, such as a blog post
b. Includes ad creative, an engagement device, and personalized referral content from people in the viewer's network.
You might also like to view...
In selecting a sample for attribute testing, systematic selection involves which of the following approaches?
a. Each item in the population having an equal chance of selection. b. Every nth item being selected after a random start. c. An arbitrary selection with no conscious bias. d. Selecting all items on a day or week.
Callable bonds
a. can be redeemed by the issuer at some time at a pre-specified price. b. can be converted to stock. c. mature in a series of payments. d. None of these is correct.
If the probabilities of each economic condition are 0.5, 0.1, 0.35, and 0.05, respectively, what investment would be made using the expected value criterion?
What will be an ideal response?
Which of the following is published less frequently than hygiene content but is of greater value to the target audience and more likely to generate interest and engagement?
a. Hero content. b. Evergreen content. c. Hybrid content. d. Hygiene content. e. Hub content.