Which of the following is a law stating that performance increases with increasing stress to an optimum point, after which stress becomes too much and performance declines?
A. Shannon-Weaver law
B. goal attainment law
C. challenge-related law
D. Yerkes-Dodson law
D. Yerkes-Dodson law
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Using a standardized global brand offers all of the following advantages, except:
A) lower marketing costs B) meets the need of individual cultures within different countries C) transference of best practices from one country to another D) a higher perceived quality because it is sold in different countries
The marketing plan, the central instrument for directing and coordinating the marketing effort of a company, operates at the ________ levels
A) functional and operational B) strategic and tactical C) corporate and operational D) customer and expenditure E) corporate and division
______________ refers to emotional appeal.
a. Ethos b. Pathos c. Logos d. none of the above
Kieran is very outgoing and seeks out new employees to get to know them. He is quite loud in his welcoming speeches to the people he meets. What kind of diversity dimension does this represent?
a. permanent b. evolving c. organizational d. personality