Which type of photography proves the worth of the photojournalist for the viewer?

a) Close-up
b) Midrange
c) Long range
d) Compositional focus


ANS: a

Communication & Mass Media

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In Jayla's persuasive speech advocating gun control, she began by asking her audience members to raise their hands if they were in favor of gun control. What type of audience was Jayla most likelyspeaking to?

a. a receptive audience b. a neutral audience c. an unreceptive audience d. a hostile audience

Communication & Mass Media

Ivan has decided to give his persuasive speech on stem cell research. Which of the following tips for doing research discussed in your textbook should he keep in mind as he works on the speech?

A. put all the information from each source on a single note. B. Both include a subject heading on each research note and use a different format for notes from Internet sources and library documents. C. include a subject heading on each research note. D. All of these answers are correct E. use a different format for notes from Internet sources and library documents.

Communication & Mass Media

When you strip a phrase or sentence of nonessential words that the audience expects or with which they are so familiar that they will mentally fill them in, you are using inversion

Indicate whether the statement is true or false

Communication & Mass Media

In what seminal book was "markets are conversations" posited?

A) PR Today B) Seven Ways to Influence People C) Today's Marketplace of Ideas D) The Way to the Top E) The Cluetrain Manifesto

Communication & Mass Media