The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of
A. ultimate consumers.
B. demographic clusters.
C. market segments.
D. organizational buyers.
E. qualified prospects.
Answer: C
You might also like to view...
Which of the following is true for activity-based costing (ABC)?
A) ABC considers the real costs associated with each product. B) With ABC, the company can estimate all costs coming from the customer, less revenue. C) The tools of ABC can be used to conduct customer profitability analysis. D) It identifies the costs of products and services based on the revenue they generate. E) ABC allocates indirect costs in proportion to direct costs.
Workplace spirituality has become important in the contemporary workplace because it ________.
A. increases organizational efficiency B. boosts company profits C. gives employees a sense of purpose D. brings religion into business
Profit center responsibility reports include ________
A) revenues only B) invested capital C) both revenues and expenses D) returns on investments
The coefficient of determination alone can be used to assess…
a. statistical significance b. practical significance c. both of the above d. neither of the above