Brody Dominic is a famous movie actor and the brand ambassador for his clothing company, Dominikent. Consumers tend to like the collection at Dominikent mainly because Dominic is a style icon himself. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
Answer: A
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Your professor has dismissed the class, and everyone is walking toward the exit. Ashton takes out his phone and is accessing a site to see whether his favorite celebrity starlet has been released from police custody yet. While staring intently into the phone, he bumps into you, causing you to fall and injure your leg. Has he committed a crime, and if so, what crime has he committed?
What will be an ideal response?
Under securitization, a company sells individual receivables with recourse at a large discount
Indicate whether the statement is true or false
Which of the following is not an inflow of cash?
a. Collection of a short-term receivable b. Sale of an operational asset c. Cash borrowed on a short-term note d. Depletion expense
Cleaners & Solvents, Inc. (CSI), falsely claims in its ads that its product Dirt Remover kills germs "forever." In an action against CSI regarding Dirt Remover, the firm is ordered to stop its false advertising of Dirt Remover and its other products. This is