Herman Miller follows a policy of compliance with existing environmental laws
Indicate whether the statement is true or false
FALSE
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Sharing core competencies is one of the primary potential advantages of diversification. In order for diversification to be most successful, it is important that
A. the similarity required for sharing core competencies must be in the value chain, not in the product. B. the methods of production are the same. C. the target market is the same, even if the products are very different. D. the products use similar distribution channels.
Degeneracy occurs when the number of occupied squares is less than the number of rows plus the number of columns minus one
Indicate whether the statement is true or false
Use this information for questions that refer to the Sunny Day Foods (SDF) case.For six months, Kim Wu has been working for Sunny Day Foods (SDF), a fast-growing manufacturer of organic foods. After graduating college, she worked for four years as a sales rep for a nationally known food company; but she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division, which sells dry cereals and a pancake mix.Kim spent the first few months on the job trying to better understand SDF, its product line, and its marketing strategy. She reviewed the company's past marketing research, commissioned new research, and talked to both consumers and retailers. Now, the CEO of the company wants her thoughts on what the company's marketing strategy should
be for the next few years.Her research indicates that among cereal customers, there are at least five segments of customers who use SDF products.a) One segment, the loyalists, has a strong preference for one or two of the SDF cereals. These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.b) Another segment, the regulars, buys SDF cereals without much thought. For them it is just part of their routine and, if you ask them why they pick the cereal, they'd say it's just a habit.c) A third segment, the deal prone, sees SDF cereals as just another organic cereal. They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.d) A fourth segment, the politicos, consists of former buyers of SDF cereals. A few years ago, the company took a strong stand in a presidential race and these customers resented it. Now, they boycott all SDF foods because of that incident.e) A fifth segment, SDF who?, is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.In reviewing how SDF currently brands its products, Kim sees that it is using several different approaches. The Sunny Day Foods brand is used on most products the company sells. But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name. SDF also makes cereal sold by a health food chain; and the package for that chain uses the store's own name, Nature's Foods, as the brand name for the cereal.For which market segment would coupons be most effective? A. politicos B. deal prone C. regulars D. SDF who? E. loyalists
In today's highly competitive global markets, operations managers:
A. realize that a product that offers better features attracts more customers than one that has a lower price. B. recognize that achieving efficiency is more important than achieving effectiveness. C. focus primarily on keeping costs low to make a profit while keeping prices competitive. D. focus solely on the benefits of products, while completely ignoring the costs of manufacturing those products.