For individuals and firms to focus on sustainability, it is crucial that they
A) reject the model of maximization of shareholder wealth as the firm objective.
B) adhere to ISO 14000 standards.
C) internalize the monetary value of the social/environmental cost of their actions.
D) include language in the corporate mission, vision, and values statements about sustainability.
Answer: C
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a. persuasive b. inductive c. routine d. negative news
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