In the context of identifying competitors' strategies, the more that one firm's strategy resembles another firm's strategy, the more likely the two firms are to ________
A) merge
B) compete
C) globalize
D) form a partnership
E) become market leaders
B
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Which imperative is most concerned with the shortening of communicative distance via the Internet?
a. peace b. economic c. technological d. ethical
Which of the following is a marketing mix element?
A) profit B) promotion C) potential D) package
Dollar Shave Club attracted attention and comments by posting an irreverent online video on YouTube. This is an example of using ________
A) social media B) an interstitial C) a microsite D) a pay-per-click ad E) a mobile ad
Shania resolves conflict with her groupmates by emphasizing her own goals and making sure that she “wins” in each exchange where she has something to lose. What conflict-handling style is Shania employing?
a. avoiding b. dominating c. compromising d. integrating