A retailer that wants to target prospective grooms between the ages of 21 and 40 who are within six months of their marriage is using ________ segmentation to define its target market
A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) ethnicity
D
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Avey Corporation had $275,000 in invested assets, sales of $330,000, income from operations amounting to $49,500 and a desired minimum rate of return of 7.5%. The rate of return on investment for Avey Corporation is:
A) 8% B) 10% C) 18% D) 7.5%
The acronym SBU refers to:
A. stock in business units B. strategic business unit C. standard business utilization D. strategic barter units E. samples by units
Status and ________ are so similar that the terms are often used interchangeably.
A. pay B. persona C. position D. power
Which of the following industry types have high expected benefits from the application of MRP?
A. Continuous process B. Assemble-to-stock C. Fabricate-to-stock D. Service and repair parts E. Fabricate-to-order