Small and medium-sized firms never use advertising agencies to produce campaigns for them.
a. true
b. false
b. false
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Which of the following concepts calls for sustainable marketing?
A) the societal marketing concept B) the marketing concept C) the selling concept D) the production concept E) the product concept
Raptor Company owns a tract of land that it purchased in 2008 for $200,000 . The land is held as a future plant site and has a fair market value of $280,000 on July 1 . 2014 . Talon Company also owns a tract of land held as a future plant site. Talon paid $360,000 for the land in 2013 and the land has a fair market value of $380,000 on July 1 . 2014 . On this date, Raptor exchanged its land and
paid $100,000 cash for the land owned by Talon. The exchange had commercial substance. At what amount should Raptor record the land acquired in the exchange? a. $280,000 b. $300,000 c. $320,000 d. $380,000
Customers of a ________ buy most of the store's products in larger-than-normal packages and quantities
A) warehouse club B) department store C) specialty store D) convenience store E) superstore
Most places that hold frequent presentations have the computer projector:
a. in the audio-visual closet b. hanging from the ceiling, in a booth, or fixed in place c. behind the lectern d. none of the above