Discuss several public relations principles that lawyers can benefit from observing

What will be an ideal response?


• Knowing the essentials of litigation public relations is essential if they are to provide any advantage to their clients.
• Practicing good communication skills and managing the media process during the course of a legal dispute can affect the outcome or its impact on their client's overall reputation.
• Knowing key messages to convey in various phases of the litigation process is essential.
• Anticipating every possible response made by various people who may be asked to comment on your case is essential.
• Keeping the focus positive leads to more effective negotiations, especially near settlement.
• Fighting nicely can provide each side a better chance to settle a case.

Business

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