________ marketing is a type of marketing in which a manufacturer collaborates with an individual retailer to create a customized promotion that accomplishes mutual objectives.

A. Evangelism
B. Affinity
C. Account-specific
D. Call to action
E. Close range


Answer: C

Business

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What will be an ideal response?

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Retailers that have a website with store locations, store hours, product information, product reviews, promotion information, instant chats, etc. offer which type of value added activity?

A. Providing services B. Exclusive distribution C. Providing assortments D. Holding inventory E. Breaking bulk

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Companies who want to carry near-zero inventory should build for order, not for stock

Indicate whether the statement is true or false

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Which of the following would not occur in the second stage of establishing corporate entrepreneurship in an organization? 

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Business