Nonpersonal communication channels include major media, ________, and events

A) sales calls
B) atmospheres
C) buzz marketing
D) word-of-mouth influence
E) phone calls


C

Business

You might also like to view...

The risk of incorrect acceptance of an account balance as correct, when in fact it is not correct, bears directly on the effectiveness of an audit

a. True b. False Indicate whether the statement is true or false

Business

When using traditional, cost-based pricing, the pricing decision is made after products have been put into production

Indicate whether the statement is true or false

Business

The operating lease method is appropriate when the lessor enjoys most of the _____ and bears most of the _____ of ownership

a. risks; rewards b. rewards; risks c. cash receipts; cash disbursements d. cash disbursements; cash receipts e. cash receipts; risks

Business

Finely Engineered Parts Corporation (FEPC) and Great Gears & Gauges, Inc. (3G), are competitors selling certain machine parts that are otherwise generally unattainable in their geographic market. This market includes the states of California, Oregon, Washington, and Idaho. FEPC and 3G agree that FEPC will no longer sell in California and that 3G will no longer sell in Oregon, Washington, and Idaho. Have FEPC and 3G violated any antitrust law? If so, which one? Explain. If they had divided their market by type of customer rather than geographic are, would the result be the same? Why or why not?

What will be an ideal response?

Business