An increase in which one of the following accounts increases a firm's current ratio without affecting its quick ratio?
A) Accounts payable
B) Cash
C) Inventory
D) Accounts receivable
E) Fixed assets
C) Inventory
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Ranbor Mobiles is planning to launch a new smart phone. The company wants to create awareness and hype about the product in the target market
It releases an ad featuring a popular youth icon and highlights the phone's special features on a popular video sharing Web site. Within an hour of its release, the ad was viewed a million times. Is Ranbor using a viral marketing strategy or a shill marketing strategy? Explain your answer.
A brand is essentially a promise to consumers
Indicate whether the statement is true or false
Based on Edgar Schein (1985), which of the following is not one of the levels of organizational culture?
a. Artifacts and creations b. Vectors c. Basic underlying assumptions d, Values
All activities associated with in-processing new employees are classified under training costs related to turnover.
Answer the following statement true (T) or false (F)