Which of the following is the first stage of the buyer decision process?
A) need recognition
B) information search
C) evaluation of alternatives
D) purchase decision
E) postpurchase behavior
A
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If you have to decline an offer of employment, what can you do to leave the door open for future opportunity?
A) Call and explain why you are not taking the job B) Call the company and explain why you don't want to work for them C) Write a sincere, tactful letter declining the job D) Write a sincere letter stating what would have made the offer more appealing E) Call and explain why the other company is a better company
Twenty-five percent of all resumes received by a corporation for a management position are from recent college graduates. Eighteen resumes were received on a particular day. a.What is the probability that exactly 5 of the resumes are from recent college graduates?b.What is the probability that fewer than 3 of the resumes are from recent college graduates?c.What is the expected number of resumes from recent college graduates?d.What is the variance of the number of resumes from recent college graduates?
What will be an ideal response?
The ability to put our currency into our wallets or purses illustrates the importance of ____________________.
Fill in the blank(s) with the appropriate word(s).
One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result in
A. increased competition. B. higher prices than the market leader charges. C. long-term relationships. D. strong connections among competing firms in the marketplace. E. lower prices.