Specific performance is an equitable remedy
Indicate whether the statement is true or false
T
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Experiential marketing has been used on an increasing basis in recent years by which of the following industries?
A) clothing B) automobile C) beverage D) tourism E) computer
Hong's memo that describes new steps for merchandise returns should include which of the following techniques for emphasis?
a. Bulleted list b. Talking heads c. Numbered list d. Boxed text
The difference between a core competence and a distinctive competence is that a
A. distinctive competence refers to a company's strongest resource or competitive capability, whereas a core competence refers to a company's lowest-cost and most efficiently executed value-chain activity. B. core competence is a competitively and strategically relevant activity that a firm performs well compared to its other activities, whereas a distinctive competence is a competitively relevant activity a firm performs well compared to other rival firms. C. core competence usually resides in a company's base of intellectual capital, whereas a distinctive competence stems from the superiority of a company's physical and tangible assets. D. core competence usually resides in a company's technology and physical assets, whereas a distinctive competence usually resides in a company's know-how, expertise, and intellectual capital. E. core competence represents a resource strength, whereas a distinctive competence is achieved by having more resource strengths than rival companies.
One disadvantage of test marketing a new product is that
A. the product is distributed on a regional basis. B. competitors may copy the product. C. the results give little indication of the product's future success. D. price, advertising, and packaging cannot be varied from market to market. E. it might fail before it can be commercialized.