Geodemographics:
A) combines census data with psychographic data
B) segments populations by generations
C) is a form of global marketing
D) groups consumers by region
A
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The major banks that trade foreign exchange generally do not deal directly with one another but instead use the services of foreign exchange brokers.
a. True b. False
Positive psychology’s main focus is on
a. Fixing one’s weaknesses b. Happiness as opposed to profits c. Changing organizational culture d. Nurturing one’s strengths
McCoy Brothers manufactures and sells two products, A and Z in the ratio of 4:2. Product A sells for $75; Z sells for $95. Variable costs for product A are $35; for Z $40. Fixed costs are $418,500. Compute the number of units of Product Z McCoy must sell to break even.
A. 3,100. B. 9,300. C. 6,750. D. 6,200. E. 1,550.
Barney asked whether organizational culture could be a source of:
a. Innovation b. Customer retention c. Employee motivation d. Sustained competitive advantage