Refers to the number of exposures to the same message that each household receives

Fill in the blank(s) with the appropriate word(s).


Frequency

Communication & Mass Media

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When you are applying for a job, a good cover letter should __________.

A. provide a clear connection between your résumé and the job description B. replace your résumé and provide your reference information C. thoroughly describe what you know about the employer and firm D. reference detailed information you were unable to include in your résumé

Communication & Mass Media

A speech topic that presents an issue that needs resolving can bestbe organized as

a. a topical pattern. b. a recency pattern. c. a problem–solution pattern. d. a chronological pattern.

Communication & Mass Media

Prejudice serves to accomplish all of the following EXCEPT

a. elevates one's self esteem. b. devalues other groups' behaviors and beliefs. c. increase understanding between one's own group and other group's members. d. support one's own groups' values.

Communication & Mass Media

In which stage of how friends develop do people think of themselves as friends and begin to establish their own private ways of interacting?

A. friendly relations B. nascent friendship C. stabilized friendship D. role-limited interaction

Communication & Mass Media