The private, metaphorical, emotional meaning for a concept is referred to as:

a. signification
b. connotation
c. tenor
d. denotation


b

Communication & Mass Media

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List and describe three types of mass communication

What will be an ideal response?

Communication & Mass Media

John is a passionate sailor. When describing his experiences to someone, he says, "The ocean can be wild and temperamental. You have to treat her with respect, listen to her moods, and she will treat you fairly." In this scenario, John is using _____.

a. metaphor b. personification c. jargon d. assonance

Communication & Mass Media

If you emerge as a leader in one group, you are guaranteed to emerge as a leader in another group.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In a speech, pauses enhance delivery by

A) providing nonverbal underlining and marking transitions. B) giving the speaker time to think. C) giving the listeners' ears an opportunity to rest. D) allowing for verbalization. E) picking up the pace of the speech.

Communication & Mass Media