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FALSE
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Supervisors should keep daily records of the number of calls made, number of not-at-homes, number of refusals, number of completed interviews for each interviewer, and the total for all interviewers under their control
These daily records are a part of ________. A) quality control and editing B) control of cheating C) central office control D) sampling control
The objective-and-task method of setting a promotion budget is the most logical method because it forces management to articulate assumptions about the relationship between dollars spent and promotion results
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Sunk costs are omitted from decision analysis
a. always. b. never. c. sometimes. d. only if immaterial.
Brand awareness is important because many people associate familiarity with reliability
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