The Internet has given today's companies a new set of capabilities. Among those capabilities is the ability to operate a new information channel. Describe how information can be used by the marketer in this new channel
What will be an ideal response?
Companies can operate a powerful new information and sales channel, the Internet, with augmented geographical reach to inform and promote their businesses and products worldwide. By establishing one or more Web sites, a company can list its products and services, its history, its business philosophy, its job opportunities, and other information of interest to visitors. This provides consumers with a direct access to the company. Almost all Web sites include a "contact us" section that enables consumers to put forth their queries and interact with the company directly. This in turn allows marketers to be aware of people's opinions and preferences.
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When focusing on information and not speaking style, the listener is engaging in critical listening
What will be an ideal response?
Name and briefly define the two common forms of operating coalitions.
What will be an ideal response?
Michele has both power and legitimacy. You would be wise to communicate with her regularly and respond to her queries efficiently and accurately to maintain a good relationship with her. Michele is an example of a:
a. dormant stakeholder b. discretionary stakeholder c. demanding stakeholder d. dominant stakeholder
Farmer Fred is leasing pasture land from Wealthy Warren. Farmer Fred is working the soil to turn the pasture land into land that will be able to grow crops. As Farmer Fred is preparing the field, he discovers a treasure chest full of gold and silver coins. The coins are all dated before 1810 . A finder of treasure trove under common law,
a. was entitled to keep the treasure trove. b. was required to turn the property over to the owner. Here, under common law, Farmer Fred is required to turn the treasure trove over to Wealthy Warren. c. was required to turn the treasure trove over to the State. d. was required to turn the treasure trove over to the federal government who will give the treasure trove to the closest Native American reservation.