Irvina is a general practice physician. Her office includes a number of nurses, clerical assistants, and a physician's assistant. She runs a well-organized practice, but she depends on a variety of corporate partners to create value for her patients. Who are likely to be Irvina's corporate partners and how do they help or hinder her efforts to create value?
What will be an ideal response?
Answers will vary, but will likely include discussion of the following:
* Vendors, including laboratory testing companies. Many physicians depend on quick, accurate test results to meet the needs of their clients.
* Hospitals. As a general practice physician, Irvina probably regularly sends patients to local hospitals and visits them there.
* Specialty physicians. Irvina probably sends her patients for consultations to a wide array of specialists. She depends on them for expertise and timely service.
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