How do advertisers research their target markets using new communications technologies?
What will be an ideal response?
ANS: Advertisers collect information about consumers' purchase behaviors. They match this with other information about consumers contained in databases that they buy, sell and swap to form consumer profiles. This allows advertisers to personalize messages for targeted groups and individuals.
You might also like to view...
Ford Motor Company's "Fiesta Movement" has been honored as an excellent use of ________
A) targeted advertising B) database marketing C) direct mail D) social media E) special events
Give as many reasons as you can for having a group rather than an individual solve a major problem faced by an organization.
What will be an ideal response?
Which of the following is true concerning roles?
a. A given role can change the role carrier's behavior b. Roles are formally given and defined c. Roles are primarily task-oriented d. Roles are focused on group success
Research for the James Foley Foundation campaign found 69% of respondents thought that violence against journalists in conflict zones abroad had ______ in the past 2 years.
A. decreased B. increased C. remained the same D. not existed