Carl, an office supply salesperson, determined during the preapproach process that a prospect could save 25 percent yearly by purchasing a bulk order of 30 units of Carl's general supplies kit. Carl has defined this advantage while developing a(n):
A. customer profile.
B. value analysis.
C. customized marketing objective.
D. customer benefit plan.
E. individualized sales call objective.
Answer: D
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A firm decides to issue stock, pursuant to a stock split, on a 2-for-1 basis. What entry is necessary for this issuance?
a. Retained Earnings Common Stock--Par Value b. Additional Paid-in Capital Common Stock--Par Value c. Retained Earnings Common Stock--Par Value Common Stock--Additional Paid-in Capital d. Common Stock--Par Value Common Stock--Additional Paid-in Capital Retained Earnings e. No journal entry is necessary but the par value of the stock must be restated on a per share basis.
Which of the following situations is best suited for the use of personal selling as a promotional
tool? A) situations requiring an improvement in the company's perceived reputation B) situations in which brand perceptions are based on thought leadership C) situations involving sale of expensive complex products D) situations requiring a short-term boost in sales
Compulsive talking during the job interview is highly recommended for most jobs because it displays your spoken communication skills to advantage
Indicate whether the statement is true or false.
Refer to the data on Expected Demand for Acme Widgets. Based on the Hurwicz criterion, what is the payoff for the “do nothing” option if you used the coefficient of realism of 0.6?
A. $45.20 million
B. $16.44 million
C. $57.00 million
D. $33.42 million