In a competitive marketplace "good ethics" is a wonderful idea but an impractical standard. There are simply too few benefits to be gained from maintaining high business ethics.?
Answer the following statement true (T) or false (F)
False
A positive correlation exists between ethics and long-run profitability because ethical behavior (1) prevents fines and legal expenses, (2) builds public trust, (3) attracts business from customers who appreciate and support ethical policies, (4) attracts and keeps employees of the highest caliber, and (5) supports the economic viability of the communities where these firms operate. See 1-4: What Roles do Ethics and Governance Play in Business Success?
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If a marketing researcher uses such names (categories) as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters
A) PRIZM B) behavioral C) psychographic D) demographic E) VALS
The ________ represents the ongoing monitoring of marketing and profit performance in light of the marketing plan's timeline
A) marketing budget B) industry analysis C) force field analysis D) situation analysis E) performance review
Describe the issues of independent contractors versus employees.
What will be an ideal response?
Which of the following is true of assets?
A) Assets include cash, merchandise inventory, and accounts payable. B) Assets are something of value the business owns or controls. C) Assets do not need to provide future benefit to the business. D) Assets can be recorded at the expected cost if acquired at a bargain.