Carol manages a cell phone store and is debating how much personal selling and customer service she should utilize as part of her promotion strategy. What would you recommend and why?

What will be an ideal response?


Personal selling is important for products perceived as complicated, risky, or expensive. Initially, cell phones were a new and complicated product, which would suggest the need for considerable personal selling and customer service. Today, most consumers know what they want, so she could use less personal selling and more technology to address consumers' questions and concerns.

Business

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