The first step in a job search is selecting an appropriate résumé format

Indicate whether the statement is true or false


False

Business

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A consumer who makes the purchase decision based on price is:

A) promotion prone B) brand loyal C) a repeat buyer D) price sensitive

Business

A business that dominates markets with a relative advantage in distribution, sales coverage, or marketing communications can control (and often block) market access, creating a source of competitive advantage

Which source of competitive advantage does this create? A) scope advantage B) market segmentation advantage C) marketing advantage D) learning advantage E) marketing cost scope advantage

Business

A competition is inward oriented in which of the following types of competition?

A) product form competition and product category competition B) product form competition and generic competition C) product category competition and generic competition D) product category competition and budget competition

Business

Matrix departmentalization combines ______ and ______ departmentalization.

a. territory; customer b. territory; product c. functional; customer d. functional; product

Business