The first step in a job search is selecting an appropriate résumé format
Indicate whether the statement is true or false
False
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A consumer who makes the purchase decision based on price is:
A) promotion prone B) brand loyal C) a repeat buyer D) price sensitive
A business that dominates markets with a relative advantage in distribution, sales coverage, or marketing communications can control (and often block) market access, creating a source of competitive advantage
Which source of competitive advantage does this create? A) scope advantage B) market segmentation advantage C) marketing advantage D) learning advantage E) marketing cost scope advantage
A competition is inward oriented in which of the following types of competition?
A) product form competition and product category competition B) product form competition and generic competition C) product category competition and generic competition D) product category competition and budget competition
Matrix departmentalization combines ______ and ______ departmentalization.
a. territory; customer b. territory; product c. functional; customer d. functional; product