In a town in Georgia, the McDonald's restaurant was required by ________ to have no sign taller than 8 feet, no arches, and no garish or bright colors on the outside of the building.
A. common maintenance codes
B. trading area codes
C. blue laws
D. licensing requirements
E. building codes
Answer: E
You might also like to view...
Some analysts prefer the indirect method for the preparation of the cash flow statement because the size and direction of the items reconciling net income to net operating cash flow provide a yardstick for measuring the:
A. current ratio. B. rate of dividends. C. return on assets. D. quality of earnings.
In a meeting to discuss pension plans, management decides to offer retirement plans exclusively to the organization's owners and top managers. Jeremy, one of the top managers, disagrees with this decision because he believes the company can benefit more by providing pensions to a broad range of employees. Which statement strengthens Jeremy's belief?
A. Pension plans are determined exclusively by state and federal laws. B. Extending pension plans to employees at all levels will triple the costs. C. The ADEA provides more favorable tax treatment of benefits when they are offered to a broad range of employees. D. A top-heavy plan requires faster vesting for non-key employees. E. Nondiscrimination rules provide tax benefits to plans that do not favor the organization's highly compensated employees.
The source of risk related interest rate changes and demographic changes is ____________________
Fill in the blank(s) with correct word
Rachel is the owner of a gift shop. She understands the need to segment her market, and available marketing research indicates there is much demand in the community for personalized gifts. She has few resources and cannot engage in intensive consumer research to precisely identify a segment. Which of the following strategies would you suggest she employ?
A. Develop an undifferentiated strategy, because it is not a large community and she could create a single marketing mix that would serve the entire community. B. Employ a macrosegmentation strategy because the data needed for such a strategy are both easy to get and fit her needs exactly. C. Use a single-variable strategy because it offers an inexpensive alternative that would not require much experience to employ. D. Use a multiple-variable segmentation strategy because it is easier to use than single-variable segmentation. E. Conduct a VALS investigation of her buying market.