If you are deciding between personal interviews or computer-assisted interviewing, you are at which step of the questionnaire design process?
A) Specify the type of interviewing method.
B) Determine the content of individual questions.
C) Arrange the questions in proper order.
D) Eliminate bugs by pretesting.
A
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A defense to a civil action brought under Section 10(b) and Rule 10b-5 of the 1934 Act would be:
a. that the statute of frauds was not observed. b. that the seller of the securities was not in privity of contract with the plaintiffs. c. that the sellers did not intentionally or recklessly make a false representation. d. All of the above.
Colleges and universities are given complimentary trips, staff assistance, marketing stipends and other in-kind materials by companies that provide study-abroad programs for students in exchange for the colleges and universities marketing the programs exclusively to their student bodies. Students are not aware of the benefits the travel-abroad companies provide to their colleges and universities
Which category of ethical dilemma applies here? A) Conflict of interest B) Hiding information C) Taking unfair advantage D) All of the above
A firm that acknowledges the importance of all four marketing mix decisions (product decisions, placeor distribution decisions, promotion decisions, and pricing decisions) is a ______ firm.
A. sales-oriented B. market-oriented C. production-oriented D. societal-oriented
The term "liquid assets" refers to
A) the earnings on savings. B) financial assets that can be easily sold without a loss in value. C) the amount of insurance coverage a person has. D) a person's inability to pay his or her debt.